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Catalana Occidente Insurance is looking for #LosIngeniales in its new digital campaign

"The company wants to reward those who enjoy putting their ingenuity to the test."

Catalana Occidente Insurance has launched a new digital campaign in which it is searching for the #LosIngeniales, people who use their ingenuity in their daily lives and have the ability to turn any moment into an exceptional experience. The company is presenting them with different challenges through the social media.

The challenges to overcome

Through the website, Catalana Occidente Insurance invites the participation of all those who wish to demonstrate their artistic and creative abilities in the following challenges: “Ingenious Moments”, “Hall of Fame” and “Ingenious Stories”.  Users can participate in all challenges or just try one of them.

There will be two winners in each of the categories, who, in addition to winning the prize corresponding to the challenge, will be awarded a “golden ticket” that will allow them to participate in the grand finale duel to be held in the city of Barcelona. It will also be possible to participate and accumulate points in the mini-games and those who come in the Top 10 of the ranking will enter the draw for a “golden ticket” to go directly to the final test.




In addition to the “golden ticket”, the winners of the challenges will receive a Fujifilm X-A5 digital camera and a Fujinon lens (“Ingenious Moments”), a Fujifilm Instax Mini 9 camera (“Hall of Fame”), both courtesy of the sponsor Fujifilm, and the new 9.7-inch iPad (“Ingenious Stories”).

The grand finale

The winners of both the challenges and the draw among the top ten of the general ranking in the mini-games will travel to the city of Barcelona to demonstrate their talents in the final test. The finalists will be divided into two teams of five and will participate in a thrilling escape room. The members of the winning team will receive a trip to a European city, thanks to the sponsor Iré Viajes.

This Catalana Occidente Insurance digital campaign has been developed by Smartbrand, an agency specialising in digital strategies and assessment.

You can find Catalana Occidente Insurance on the different social media via its profiles:





Contact for press and media

Jone Paredes

Jone Paredes