Occident launches new advertising campaign inviting people to go for everything, absolutely everything

"Under the slogan 'When you're well insured, you prefer to live life like this', the insurer conveys a message of support and trust to the rhythm of the song Bamboléo by Gipsy Kings."

Occident kicks off 2026 with a new advertising campaign that encourages people to pursue their dreams and goals with the peace of mind and trust that comes from having the right insurance. Under the slogan 'When you're well insured, you prefer to live life like this', the insurer launches an emotional proposal that places music at the centre of the campaign, with the song Bamboléo by Gipsy Kings as the common thread of a message of empowerment and life-affirming attitude.

Coinciding with the start of the new year, the campaign premiered on television on 31st December 2025 with an exclusive launch during the special New Year's Eve programmes on Antena 3 TV, TVE and TV3. From that moment, the ad has had a constant presence on the main television channels during peak viewing times, as well as in digital environments and audiovisual platforms such as Atresmedia, Movistar+, YouTube, Amazon Prime and Netflix. The campaign is also complemented by a reinforcement on the country's main radio stations.

Through everyday and relatable scenes, these advertisements show how Occident accompanies its customers in different stages of their lives: A couple who are about to be parents, a boy who pursues his dream of becoming a dancer, a young woman who finds her dream house, and an elderly couple who, after retiring, decide to embark on a trip in a motorhome.

In line with the creative concept, the protagonists whisper a part of the lyrics of the song Bamboléo as each scene progresses, to later show how that purpose evolves and becomes a reality. All of this reinforces the central message of the campaign: 'When you're well insured, you prefer to live life like this'.

With this new proposal, Occident consolidates values such as trust and closeness, highlighting the value of finding the right insurance and the support provided by the insurer, whether through its mediators or its service offering at life's key moments. The campaign also marks a new stage in Occident's strategy, with more expressive communication, greater personality, and more aligned with its commitment to musical sponsorships and content with high emotional impact.

'Feeling well insured means having the trust of knowing you have someone there for you when you need them', explains Berta Solé, Director of Marketing and Communications at Occident. 'That’s why, in this campaign, we’re reinforcing our commitment to being close to people, with a soundtrack that encourages them to fight for their dreams with peace of mind and optimism', she adds.

The campaign creativity was developed by the advertising agency TBWA, the production was carried out by Harry, and the media strategy was designed by Havas Media. 

The campaign advertisements can be viewed at the following website:http://www.occident.com/landing/corp/campania-anuncio-2026