Musky and Rucan join forces to promote prevention and canine wellbeing through play

"The collaboration incorporates functional toys, educational content, and exclusive advantages to help families integrate healthy habits into their dogs’ routines."

Musky, a company specialising in veterinary insurance for dogs and cats backed by GCO Ventures, and Rucan, a Spanish brand specialising in the design and manufacture of functional toys for dogs, have signed a collaboration agreement to promote prevention and animal wellbeing through play and the adoption of healthy habits.

The agreement includes the development of toys and practical resources, educational content, and joint actions at fairs and events, with the aim of providing families with tools that contribute to daily care for their dogs.

The initiative stems from a vision shared by both companies: A pet's wellbeing depends on more than just veterinary care, it depends on factors such as exercise, play, mental stimulation, and the habits that are part of its routine.

The first initiative resulting from the agreement will be a customised edition of Rucan's Sky Rings line, developed exclusively for Musky. The toy will be on display at upcoming fairs, meetings, and events in which the company participates, where people interested in learning about what they do can receive it as a tool to encourage play and physical activity for their dogs. The first opportunity to get your hands on one will be at the Mascoting Madrid fair, which will be held on 3 and 4 October at the Casa de Campo fairgrounds.

The collaboration also includes the launch of a pack that combines the toy with an exercise guide and audiovisual content available through the Musky app. These materials feature simple recommendations for adapting play and activity to the different stages of a dog's life.

'At Rucan, we have always maintained that play is much more than entertainment. It contributes to dogs' physical and emotional wellbeing and strengthens the bond with their families. Finding an ally in Musky who shares our understanding of animal care allows us to reach more homes and develop useful solutions for everyday life', says Rucan's Managing Director, Albert Quero.

On behalf of Musky, Managing Director Miquel Farré said, 'The collaboration with Rucan is the next step in Musky’s evolution. We want to support families beyond insurance, providing them with tools, services and knowledge that help them take better care of their pets. Rucan fits perfectly with this way of understanding prevention, because it makes play useful for each dog's routine.'

Through this agreement, Musky expands its network of collaborators linked to the prevention, wellbeing and education of families with pets, while Rucan brings its functional toys to a community committed to the responsible care of their dogs.