Occident gathers more than 2,500 mediators at its business meetings

"The insurer is strengthening its dialogue with agents and brokers to share priorities and align the commercial network around market challenges and the '25-'27 Strategic Plan"

Following the celebration of its Business Forums, Occident held several face-to-face meetings during the months of February and March aimed at its different distribution channels. The objective of these conferences, which have brought together more than 2,500 professionals, has been to share strategic priorities, align commercial activity and physically strengthen the link with mediators, within the framework of Occident's '25-'27 Strategic Plan.

Overall, the meetings have addressed key topics related to Multi-risk, Auto, Companies, Funeral, Health, Life and other strategic areas of activity. Reflecting the company's extensive territorial reach, the meetings were held in person in Barcelona, Bilbao, Madrid, Manresa, Seville and Valencia. Likewise, lines of work and initiatives focused on growth, digitalisation and efficiency, issues of a cross-cutting nature and customer orientation were also shared.

Occident's Commercial Director, Raúl Lucena, pointed out that 'these business meetings clearly reflect the strength of our model: a committed, results-oriented and customer-focused network.' Furthermore, he added that 'we are consolidating a distinguished position based on trust, operational excellence and specialised management adapted to the needs of each type of mediator.'

Business meetings to share the 2026 Action Plan

The Agency Channel meetings brought together 1,400 exclusive mediators, in addition to office, branch, agency and territory managers and promoters. The meetings took place in Bilbao, Madrid, Manresa and Valencia, with the aim of sharing commercial priorities, identifying growth drivers and implementing operational improvements for the channel.

In the words of Occident's Agency Channel Director, Josep Riera, 'these sessions seek to align the vision, reinforce our commercial culture and elevate our way of thinking, planning and executing.' In this regard, he emphasised that 'our true differentiator is the ability to grow together and transform what we have learned into action.'

In the Specialist Channel, Occident brought together 400 professionals in Barcelona, including management teams, territorial teams and mediation employees, with the aim of conveying the strategic priorities for 2026, activating initiatives to boost activity and strengthening the cohesion of the network.

Occident's Specialist Channel Director, Cristina Creus, highlighted that 'this annual meeting is an exceptional opportunity to align the entire organisation around the 2026 objectives and share the main lines of action for the year.' She also noted that 'these meetings have allowed us to present initiatives to support commercial activity.'

The meetings of Occident's Brokers Channel involved the participation of more than 700 brokers, as well as management and mediation teams, in events held in Barcelona, Bilbao, Madrid, Seville and Valencia. These sessions served to strengthen the relationship with professional brokers and to share the vision and strategic priorities in the medium term.

As the Brokers Channel Director, David Gil, stated, 'our ambition is to be the benchmark company for professional brokers, supporting their growth and accompanying them with stability and strategic vision.' He also noted that 'we are focused on increasing engagement with the brokers, placing the focus on people, closeness, active listening and real support.'