Occident launches Occident Live, a platform offering more than 150 experiences through prize draws at the festivals where it is present

"The platform, which is open to the public, allows access to prize draws and unique experiences linked to some of Spain's most outstanding musical events"

Our free time is becoming more and more valuable. Making plans, sharing them, and experiencing them to the fullest has become an essential part of everyday life. With this in mind, Occident Live, the new platform from Occident, has been created to bring live music, culture and leisure to everyone, with experiences that go far beyond the norm.

The insurer consolidates its leadership in musical cultural sponsorship and opens this platform that brings together experiences associated with the events it sponsors such as Primavera Sound, Starlite Occident, Noches del Botánico, Les Nits Occident, Cruïlla Festival, Mallorca Live Occident, Occident Summerfest Cerdanya and Polar Sound Occident, creating a varied offering that connects with different styles and audiences.

Occident thus seeks to strengthen its connection with the public, opening its sponsorship ties to anyone who wants to access prize draws, benefits and exclusive content linked to some of the biggest events of the moment. A space designed for those who enjoy live music, festivals or a different kind of plan, and want to be closer to them.

Prize draw of 150 unique experiences

To celebrate this launch, Occident is carrying out a prize draw for 150 festival experiences, an initiative open to everyone to experience these events in a special way. In addition, to reinforce the advantages of being part of Occident, winning customers can enjoy higher-value experiences.

The launch of Occident Live will be supported by a campaign through audiovisual platforms (Movistar+, Netflix, Amazon Prime Video, YouTube, etc.), social networks (Facebook, Instagram and TikTok) and online music radio platforms and networks with the aim of publicising the platform and reaching a wide audience interested in enjoying their free time.

Occident's Marketing and Communications Director, Berta Solé, highlights that 'With Occident Live we want to bring live music closer to more people, creating unique moments of leisure, social connection and enjoyment.'

With Occident Live, Occident positions itself as a brand that accompanies people not only in every stage of their lives, but also in everything that makes life more enjoyable.