Occident launches 'Vivirlo todo' (Live Life to the Full), a podcast that explores music from the artists' personal perspective

"With this new format, the insurance company is reinforcing its commitment to music and boosting its Occident Live platform, which is open to the public, allows access to prize draws and unique experiences linked to some of Spain's most outstanding musical events "

Occident launches 'Vivirlo todo' (Live Life to the Full), a podcast created with the aim of bringing music closer to the public from a personal and emotional perspective. The first season features six episodes in which different artists share how they discovered their musical vocation, what motivated them to go all out and live life to the full, and who gave them the belief they needed to make their dream come true.  

Through relaxed conversations, the podcast focuses on the artists' creative process and everything that comes with having a career in music: getting started, the doubts, the role models, the personal and professional support, and the security that has allowed them to continue growing and evolving. With this new format, the insurer consolidates its leadership in cultural and musical sponsorship and reinforces its commitment to content capable of connecting with people through emotion, authenticity, and shared experiences.  

The podcast is hosted by Óscar Giménez, a music content creator with a community of over two million followers across his various social media profiles. His knowledge of the music scene and his approachable style makes for dynamic and natural interviews, designed both for fans of the artists and for anyone who enjoys discovering the stories behind the music.  

The episodes can be found on YouTube, Spotify and on the Occident Live website, in addition to specific capsules for Instagram and TikTok. Likewise, two of the episodes take place at two of the festivals sponsored by Occident: Primavera Sound and Cruïlla, reinforcing the project's connection to live music.  

The first season of 'Vivirlo todo' will feature La La Love You, Depresión Sonora, Carmen Lancho, Hinds, Miki Nuñez and Malmö 040. The first episode with Depresión Sonora and the second with La La Love You are available now on all platforms.  

In the words of Occident's Marketing and Communications Director, Berta Solé, 'with this podcast we want to approach music from a more human perspective, focusing on the stories, decisions and people who accompany artists on their journey.' In a similar vein, she states that 'it is a way of continuing to build our bond with culture and with everything that makes life more enjoyable.'  

For the creation and production of 'Vivirlo Todo', Occident has partnered with the media and advertising agency Código Nuevo as a creative and strategic ally. 

Occident Live, a platform to experience music closer than ever 

'Vivirlo todo' is part of Occident Live, Occident's platform that brings together experiences, advantages, prize draws and content linked to some of the main music festivals and events in the country. Open to the public, the platform allows users to access proposals associated with events sponsored by the insurer, including Primavera Sound, Starlite Occident, Noches del Botánico and Cruïlla Festival, among others.  

To get the ball rolling, Occident is organising a prize draw for 150 festival experiences, with 

the initiative open to everyone to allow them to experience these events in a special way.  In addition, from September, the platform will incorporate new proposals and experiences, which will be revealed and communicated when the time is right. And, if the winner is a customer of the company, their prize is even greater. 

With this initiative, Occident consolidates its leadership in the field of music sponsorships and reinforces its commitment to accompanying people not only in all stages of their life, but also in those moments that generate connection, enjoyment and shared memories.