Occident becomes the official sponsor of Noches del Botánico 2026, a leading summer festival in Madrid

"The insurer consolidates its leadership in musical and cultural sponsorship with its presence in the tenth edition of the iconic concert series, to be held in Madrid from 3 June to 31 July."

Occident has reached a collaboration agreement with Noches del Botánico to become the official sponsor of the festival's 2026 edition. With this alliance, the insurer reinforces its commitment to music, culture and the promotion of unique experiences, linking the brand to one of the leading musical events of the summer in Madrid and to one of the most unique open-air venues in Spain.

Noches del Botánico will celebrate its tenth edition this year at the Complutense University of Madrid's Alfonso XIII Royal Botanical Garden, a unique enclave considered one of the most beautiful natural settings in Europe for enjoying live music. Throughout its ten-year history, it has brought together some of the most prominent names on the global scene, combining performances from different genres with careful attention to the audience experience. This year will be no exception, thanks to a programme headlined by artists such as Rigoberta Bandini, Love of Lesbian and Tom Jones, among others.

The sponsorship agreement includes Occident's presence in the festival's various communication channels, as well as the development of special visibility and activation actions. Among them, the creation of the Oasis Occident space stands out, conceived as a rest and meeting point for attendees, integrated into the venue's natural environment and aligned with the identity of the festival.

In this regard, Berta Solé, Occident's Marketing and Communication Director, pointed out that 'Noches del Botánico fits perfectly with our commitment to culture and music, offering the opportunity to enjoy them live. This collaboration allows us to support a distinctive experience, in a unique environment and with top-level programming.'

Consolidated commitment to live music

This collaboration is part of the music sponsorship strategy that Occident has brought to fruition in recent years, becoming one of the leading names in support for cultural events within the insurance sector. The company is the title sponsor at some of the most prominent festivals in Spain: Starlite Occident (Malaga and Madrid), Polar Sound Occident, Occident Summerfest and Les Nits Occident. In addition, it has recently become naming sponsor of the Mallorca Live Occident festival. The insurer is also strengthening its presence in the major festival circuit as a sponsor of the iconic Primavera Sound and the renowned Cruïlla festival, both held in Barcelona. The sponsorship of Noches del Botánico thus expands a portfolio of cultural alliances that positions Occident as a benchmark in support for live music across Spain.