Occident renews its partnership with 'La Voz' to continue promoting emerging musical talent

"The insurer, which is reinforcing its commitment to music, will be present in all episodes of the talent show through a sponsorship with content integration."

For the third consecutive year, Occident renews its official sponsorship of La Voz, the musical talent show on Antena 3, which marks its twelfth season this year. With this collaboration, the company maintains its support for music and new generations of artists in this successful international television programme.

In the words of Occident's Marketing and Communications Director, Berta Solé, "music is part of key moments in our lives, creating unforgettable emotions and memories. Therefore, we are proud to renew our collaboration with La Voz, as we not only connect and support audiences, but also help foster emerging talent".

In this edition, Occident will have a brand presence through content integration that will strengthen the emotional connection with viewers. In fact, the insurer's relationship with the programme began in 2020, when it sponsored two editions of 'El Regreso', which offered a second chance to the competition's eliminated contestants.

La Voz will premiere on 19 September and will air on Friday nights during prime time. This time, the talent show will feature Eva González as host, and established artists Pablo López, Malú, Sebastián Yatra, and Mika as judges.

Occident promotes music and culture

Throughout its history, Occident has demonstrated its firm commitment to the arts and culture through the sponsorship of landmark programmes and events throughout the country. The company promotes initiatives that bring unique experiences to both its insured parties and the general public, supporting a wide variety of artistic offerings and musical styles.

This summer, Occident once again established itself as a key player in the cultural scene, serving as the main sponsor of the iconic Starlite Occident event in Marbella. It also put its stamp again on the alma Occident festivals in Madrid, Barcelona and Alicante; supported the Cruïlla Festival in Barcelona by sponsoring one of its stages, and renewed its commitment to Les Nits de Barcelona – held in the historic Gardens of the Pedralbes Palace – and to Occident Summerfest Cerdanya.