Occident reaffirms its commitment to emerging musical talent by sponsoring La Voz for the fourth consecutive year

"The insurer will be present throughout the season of the Antena 3 talent show through various actions linked to the programme's content."

For the fourth consecutive year, Occident renews its official sponsorship of La Voz, the musical talent show on Antena 3, with a new series starting 18 September. Thanks to this collaboration, the insurer continues its association with one of the leading musical formats on television and reinforces its commitment to music and emerging talent.

In this new edition, Occident will be present throughout the entire series through various actions linked to the programme's content, allowing the company to continue connecting with viewers through a format that combines music, entertainment, and the personal stories of its participants. The sponsorship will also be reinforced on connected television through a multimedia sponsor.

In the words of Occident's Marketing and Communications Director, Berta Solé, 'music has a unique ability to connect with people and generate shared emotions. Our collaboration with La Voz allows us to remain linked to a format that combines emerging talent, emotion and entertainment, and to reach audiences of different generations.'

Occident's relationship with the programme goes back to 2020, when it sponsored two editions of 'El Regreso', which offered a second chance to the competition's eliminated contestants. Subsequently, the company became a sponsor of La Voz, a collaboration that this year reaches its fourth consecutive edition.

The new season premieres next Friday, 18 September at prime time on Antena 3, with Eva González as presenter and with Mika, Lola Índigo, Melendi and Pablo López as coaches. The four artists will accompany the participants during the different phases of the competition and will form their teams in search of the best voices.

Occident consolidates its position as a leader in music sponsorship

The renewal of this collaboration with La Voz is part of Occident's continued commitment to music and culture, a territory in which the company has established itself as one of the leaders in music sponsorship in Spain. Through its support of festivals, concerts, programmes and other cultural initiatives, the insurer seeks to bring music-related experiences closer to the public and be present in moments of connection, enjoyment and shared memories.

This strategy has led Occident in recent years to associate its brand with some of the country's main music events, including Starlite Occident, Primavera Sound, the Cruïlla festival, Les Nits Occident, Noches del Botánico, Mallorca Live Occident, Polar Sound Occident and Summerfest Cerdanya, as well as promoting other initiatives and experiences around live music.