Occident lends its name to Les Nits Occident at the next edition of the festival in the Pedralbes Palace Gardens

"The insurer consolidates its position as the event's main sponsor which will take place in Barcelona during July 2026."

Occident has renewed its agreement with the Les Nits de Barcelona festival, which will now be called Les Nits Occident, consolidating the insurer's role as naming sponsor of the iconic event held every summer in the Gardens of the Pedralbes Palace in Barcelona. In this way, the insurer reinforces its presence at one of the city's leading music events, which will be held throughout July 2026.

As part of the sponsorship agreement, Occident will have a prominent presence at the event. The insurer will not only have its brand image featured on the stage, access points, and decorative elements of the venue, but will also have visibility in the event's VIP Hospitality and in the festival's Secret Shows.

Les Nits Occident has recently announced the first confirmed artists for this upcoming edition: Sting, Il Volo, Vanesa Martín and Rosario, among others, headline a lineup that will be expanded in the coming weeks. In addition, the festival will once again host its signature Secret Shows, where an unnamed artist will offer a surprise performance at various locations across Barcelona.

In the words of Occident's Marketing and Communications Director, Berta Solé, 'renewing our alliance with this important event and naming it Les Nits Occident means continuing to promote culture in a unique environment.' In the same vein, she states that 'at Occident we want to be part of the moments that excite and connect with people, helping them to enjoy unique experiences, while strengthening values such as closeness and trust.'

Tickets for the first confirmed artists are now on sale at the festival's official website.

Commitment to culture and music

With this agreement, Occident consolidates its sponsorship strategy by focusing on supporting cultural and artistic events that promote sustainable and high-quality experiences. The insurer, which already lends its name to leading festivals across the country, thus reaffirms its commitment to culture and to creating spaces where people can enjoy and connect through music.