Occident joins the Las Mujeres Ya No Lloran Residency and the ES LATINA cultural celebration to promote music during Shakira's residency in Madrid

"The insurer will lend its name to the pavilion dedicated to music, which will feature two stages and a series of performances prior to the Colombian artist's concerts."

Occident becomes a sponsor of the LMYNL Residency, which will take place in Madrid between 18 September and 11 October. As part of the agreement, the insurer will be part of ES LATINA, the cultural experience that is accompanying Shakira's European residency, giving its name to the pavilion dedicated to music, where a series of performances will take place before the Colombian artist's concerts.

ES LATINA was conceived as a celebration of Latin culture around Shakira's creative universe. Designed as an ephemeral city inspired by magical realism, the project will bring together different cultural expressions linked to music, fashion, gastronomy, film, literature, dance and art over four weekends. In total, there will be 12 days of activities.

Within this proposal, music will also play a leading role before Shakira's concerts. La Sala, the music pavilion sponsored by Occident, will host various performances, expanding the musical experience before the main show begins. Among the artists performing on these stages are prominent names in the music scene such as Amaia, Guitarricadelafuente, Nathy Peluso and Yerai Cortés, among others.

Occident's presence also extends to other spaces and moments of the experience. The company will have its own activation area within the pavilion and in the VIP area, where music will continue to accompany the experience of the most special guests.

In the words of Occident's Marketing and Communications Director, Berta Solé, 'our participation in the ES LATINA cultural celebration of the LMYNL Residency allows us to be part of a distinctive cultural offering and expand the experience with new content and spaces linked to music.' In this regard, she states that 'it is a collaboration that fits perfectly with our commitment to bringing unique live music experiences to the public.'

Occident reaffirms its commitment to live music

Joining the LMYNL World Tour adds to Occident's presence at numerous prominent music events in the country, including Primavera Sound, Starlite Occident, Noches del Botánico, Cruïlla Festival and Les Nits Occident. With this collaboration, Occident consolidates its leadership in the field of music sponsorships and reinforces its commitment to accompanying people not only in all stages of their life, but also in those moments that generate connection, enjoyment and shared memories.