Occident becomes naming partner of the Mallorca Live Occident festival

"As a result, the insurer will give its name to the renowned Balearic Island music event, with a new edition from 12 to 14 June"

Occident has reached a sponsorship agreement with Mallorca Live Festival, becoming the naming partner and therefore giving its name to the event, which will now be called Mallorca Live Occident. The alliance reinforces the insurer's commitment to music as one of the cornerstones of its sponsorship strategy and highlights its commitment to culture and to leading events in the region.

Through this collaboration, Occident will have a prominent presence in different spaces and media linked to the festival, including audiovisual materials and signage for the venue. In addition, one of its stages will be renamed La Plaza Occident.

This year's edition will take place in Calvià (Mallorca) from 12 to 14 June and will bring together some of the leading artists on the current music scene, such as Aitana, The Prodigy, Cypress Hill, Viva Suecia and Dani Fernández.

The alliance between Occident and Mallorca Live Occident will boost a project that has established itself as one of the major musical events of the summer, capable of placing Mallorca at the centre of the cultural map thanks to a proposal that combines top-level artists, national and international reach and a unique location in the Mediterranean.

Berta Solé, Occident's Marketing and Communications Director, highlighted that 'this agreement allows us to continue strengthening our connection with leading cultural projects that, like Mallorca Live Occident, not only bring music closer to the general public, but also contribute to revitalising the area and generating value around it.'

Culture and music, key parts of the sponsorship strategy

Occident consolidates its sponsorship strategy by focusing on supporting leading cultural and artistic events, reaffirming its commitment to initiatives that promote quality experiences and contribute to spaces where people can enjoy and connect through music. Since its inception, Occident has considered the world of music as a key component in its sponsorship strategy. Occident is the title sponsor in the editions of Starlite Occident, Polar Sound Occident, Occident Summerfest and Les Nits Occident. It also sponsors the Cruïlla festival and the iconic Primavera Sound festival.