Occident renews its commitment to Polar Sound Occident 2026, the benchmark festival in Baqueira Beret

"The insurer renews its role as main sponsor of the event, which will take place on 13 and 14 March 2026 and has already announced Lori Meyers, Juan Magán, Leire Martínez and Besmaya as its first confirmed artists."

Occident will once again be the title sponsor of Polar Sound Occident 2026, the leading music festival of the winter season. In partnership with Fever, the world’s leading technology platform for discovering live culture and entertainment, Occident will support a new edition of the festival, to be held once again in Baqueira Beret on 13 and 14 March 2026.

For Occident, this presence has special significance, as the commitment launched last year—when the festival adopted the company’s name—is further strengthened, with the aim of continuing to support an experience that brings together music, sport and nature in a unique setting.

The Polar Sound Occident lineup is beginning to take shape with the first confirmed artists: Lori Meyers, Juan Magán, Leire Martínez and Besmaya, who open a programme that will be expanded in the coming weeks. True to its spirit, the festival will once again combine afternoon concerts with the opportunity to enjoy skiing in the Pyrenees during the day, followed by DJ sessions that will round out each of the two festival days.

Alongside its musical and sporting offerings, Polar Sound Occident is reinforcing its commitment to sustainability this year by introducing a range of initiatives aimed at protecting the Baqueira Beret environment. These include support for the local economy, the use of recycled or biodegradable materials, the reuse of production resources, and the installation of recycling points and selective waste collection teams throughout the event. The festival also incorporates locally sourced products into its food offering, promotes sustainable mobility and ensures venue accessibility, encouraging responsible and respectful management of the area.

To complete the experience, Polar Sound Occident offers day tickets, two-day passes, a range of accommodation options in hotels and apartments, as well as ski passes for access to the slopes, all available via its official website.

With the renewal of the sponsorship agreement, Occident reaffirms its commitment to culture, responsible leisure and the preservation of natural environments, supporting an edition that will once again bring together music, sport and excitement at over 1,000 metres above sea level.