Occident renews its support of Occident Summerfest as title sponsor

"The insurer reaffirms its commitment to music and culture with a collaboration agreement for the upcoming edition of the festival, which will continue to be held in La Cerdanya."

Occident has renewed its collaboration with Occident Summerfest and will maintain its status as title sponsor for the next edition of the festival. With this agreement, the company reinforces its commitment to music as a strategic line within its sponsorship policy and reaffirms its commitment to promoting leading cultural initiatives.

The festival will take place from 13 to 22 August and will feature well-established artists in Spain like Rosario, Taburete and Pablo López, as well as renowned groups from the Catalan music scene, such as Joan Dausà and La Ludwig Band, among others.

The sponsorship agreement includes brand visibility for Occident in the festival's communication campaign, as well as in the auditorium and the event's Village, a space where music, art and gastronomy come together with activities for the whole family.

In this regard, Berta Solé, Occident's Marketing and Communications Director, explained that 'this renewal allows us to continue supporting a leading cultural project, aligned with our commitment to music and to initiatives that generate a positive impact in the area.'

Occident launches Occident Live

Occident Live is the new platform from Occident created to bring live music, culture and leisure to everyone, with experiences that go far beyond the norm.

The insurer consolidates its leadership in musical cultural sponsorship and opens this platform that brings together experiences associated with the events it sponsors such as Les Nits Occident, Occident Summerfest, Primavera Sound, Starlite Occident, Noches del Botánico, Cruïlla Festival, Mallorca Live Occident, and Polar Sound Occident, creating a varied offering that connects with different styles and audiences.

To celebrate this launch, Occident is carrying out a prize draw for 150 festival experiences, an initiative open to everyone to experience these events in a special way. In addition, to reinforce the advantages of being part of Occident, winning customers can enjoy higher-value experiences.