"The insurance company reinforces its support for the sport of cycling and its association with sports and cultural events taking place in the region."
Seguros Bilbao again shows its commitment to sports events by sponsoring for the sixth year running the Marcha Cicloturista Internacional Bilbao-Bilbao bicycle race. This year, the 31st edition of the race will pass through the city of Bilbao and nearby towns on 24 March. Almost 8,000 cyclists are expected to take part.
The renewal of this agreement ratifies Seguros Bilbao's commitment to sport and healthy lifestyles, and it especially reflects the company's commitment to sporting and cultural events taking place in Bilbao.
“We are delighted to sponsor this great race for the sixth year running. This sponsorship reiterates Seguros Bilbao's support for sport events, and especially cycling, which is one of the most popular sports in the Basque country", explained José Manuel Ereño, deputy general director of Seguros Bilbao.
Seguros Bilbao has also raffled 70 copies of the book ‘Emoción’ among the pre-registered cyclists in the Marcha Cicloturista. Written by Juan Mari Tolín and with a preface by Karlos Arguiñano, it contains 30 unpublished articles about great cyclists and over 300 photographs.
As in previous editions, the Marcha Cicloturista has designed three routes with different degrees of difficulty. The 'Short’ route is 85 kilometres long with an 800m gradient; the 'Classical’ route is 115 kilometres long with a gradient of 1,200 m. The third route, called ‘Vivero’, covers 125 kilometres and has a gradient of 1,600 metres.
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